Website directions · Round 1 · Oct 2026

Three ways to follow the thinking.

One brief, one story (Larkfield's EU launch), one product. Each direction moves through it differently — the copy and the product are the same in all three, so the comparison is about the mechanic and the feel.

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  1. V1 Trail homepage

    Trail

    V1

    One line, followed from the first question to the last CTA. It draws itself as you scroll and ends by drawing the dotted E.

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  2. V2 Light Table homepage

    Light Table

    V2

    One product panel stays; the world behind it changes. Glass as the layer between the person and their information.

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  3. V5 Workspace homepage

    Workspace

    V5

    The homepage behaves like the product: three questions drive every demo on the page.

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